“Our customers are looking to kick off the season a little earlier again, as searches for Christmas have been nearly double in comparison to this time last year.” ![]() “Although many of us will be hoping for a Christmas quite different from last year, we’ve noticed that some activities we embraced then are here to stay,” says Lisa Cherry, a Christmas buyer at John Lewis & Partners. Some retailers reported that customers started shopping for decorations as far back as August. This year, given the non-event that was Christmas 2020, the festive season holds even more anticipation than usual, and there has been a frisson of Christmas decorating activity in the air even since the beginning of November. Although traditionally, the tree would go up much closer to the big day - some say 22nd December, some say Christmas Eve - in recent years it has become the norm to see trees going up at the beginning of December, and even late November. ![]() It’s that time of year when fans of the festive season start to wonder when is acceptable to start decorating for Christmas and in particular, putting up the tree.
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